Blue Bell Crewe Drives the Ultimate Customer Experience

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Blue Bell Crewe Drives the Ultimate Customer Experience

Blue Bell BMW and MINI in Crewe recently held a staff event dedicated to further enhancing customer experience of the brands. 

The training took place after dealership hours and involved the vast majority of its 100 employees.  

Utilising presentations and activities, the Blue Bell employees worked through the philosophy of increasing the whole life value of the customer experience. The focus was on ensuring customer needs are met whilst delivering the highest possible level of customer service.

The following day the staff were split into teams and asked to evaluate different areas of the business. They were then tasked to submit ideas on how to drive loyalty and increase positive experiences within the dealership. Many of the suggestions are  currently being implemented. 

In 2009, customer satisfaction results show that a staggering 92 percent of Blue Bell BMW customers would recommend their dealer and nearly 96 percent of MINI customers would do the same. 

Barry Holt, Dealer Principal at Blue Bell Crewe says; “The event was a great success and employees left the evening even more aware of the importance of customer service as being our number one priority. It is everyone’s responsibility to continually think how better to meet the needs of and look after our customers.”

 

 

Page created on 3rd February 2010

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